Many people do not treasure their favorite bookmarks, but there are some who does and with these bookmarks holds the lifetime memories of the books you’ve read for so many years. Bookmarks are also underrated form of communicating with friends and even for writing or sending love notes.  i have personally experienced the power of bookmarks. My wife is a certified bookworm, and sometimes I just insert bookmarks  with love quotes in the book she’s reading — and she did not really say anything about it ever since I started doing it until recently, when I found a box filled with bookmarks. I was so surprised to find out that she has kept them all these years. Bookmarks are also an underestimated medium for advertising. Attractive bookmarks can actually make avid readers interested in other books or materials featured in the free bookmarks that comes together with every purchase of a book. This is why many publishers often consider bookmark printing together with books.  Avid readers hardly miss the smallest details, that’s why some marketers even write addresses or the web site url at the bottom of the bookmarks.